Businessmen run email marketing campaigns to provide information about their products and services to their potential customers. It is an effective and latest trend in online marketing. Bulk email marketing is used to send your email message to a large number of people manually or through bulk email software. Marketers have to compose customize messages according to the group of readers to obtain good response. You can use email marketing software in marketing campaigns to manage them efficiently and effectively. You have to analyze following factors before buying email marketing tool. 1. You should select speedy and accurate bulk email software to launch time effective bulk email marketings campaign. Using this software you can send messages to a large number of potential customers in less time.2. You should search email marketing software on various popular search engines and directories. You should be able to obtain information from specified websites, newsgroups, forums and message boards to purify your selection. 3. Your software should be able to search on specific keywords or URLs. The list of email addresses is very important for marketing point of view therefore it should be able to customize your targeted list of email addresses.4. Email marketing software should be able to remove redundancy from your targeted email list otherwise your readers can feel annoyance.5. Price is one of the basic things when you select software for your marketing campaign. Bulk email software tool should be cost effective. It is better to compare different software tools and their features before buying them.6. The software should have the feature of syntax checking and elimination of invalid email addresses from your email contact list.7. Tools you buy should be able to sort, organize and merge email addresses in groups or according to their IDs to provide best email advertising methods.8. Email marketing software should support attachments because while sending email newsletters it should be able to send any additional document if required.9. You should select email software tool having tracking facility because in this way you can judge how many people have read your email and which email template brings good result.Bulk email software is very useful because it saves time and increases income. You can send emails according to your defined schedule. It provides the facility of designing various templates for your email contact list. Moreover they also remove email address duplication to avoid irritation on the part of receiver.